
Where your audience can depend on their age and gender, as well as your offerings. There are plenty of statistics that break down social media sites by demographics. Flowtown has a great infographic on social media demographics on their site. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.

It doesn’t matter if you’re talking about the Yanomamo in the Amazon rainforest or friends at a barbecue in Grimsby, Ontario. Anywhere people gather around fires, they’re going to tell stories. If your social-media engagement is reactive rather than proactive, it’s time to step back, take a deep breath and develop a content strategy that will engage your community.

If you’re a plastic surgeon and you’re putting out some great content about “rhinoplasty” but everyone’s talking about “nose jobs” you’re not reaching anyone. Likewise, if the conversation is about “curb appeal” and you’re talking about “landscaping,” the conversation may pass you by. Moderating conversations not only includes engaging conversations but also involve a "listening" factor. What are people saying about you? It may be a good time to scan the airwaves, and if no one is talking about you, well maybe they should be.

Social-media policies and guidelines provide your business a framework to carry out your social-media strategy and implement your social-media tactics. They can also have a direct impact on the success of your social-media endeavours. You may already have someone in house already taking care of this, but do they need support, maybe a little more direction. We can help.
Audience
Content
Moderation
Training & Support
At Bhive our bees have got you covered. For a limited time, we want to share our network with you. Whether you want to share you website, product, service, idea or event, we will handover the microphone.
What is a plug?
Informal. A favorable public mention of a commercial product, business, or performance, especially when broadcast.
What is a BHive Plug?
Informal. A favorable public mention of a commercial product, business, or performance, especially mentioned from our regional, national or international bees, PLUS a retweet of the same mention via our online blog Mercado Magazine within our network. So just a mention, but also a retweet. Double the exposure. Chirp, chirp.
This offer is good until June 1, 2013. Don't hesitate and book your plugs today.
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