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Audience

Where your audience can depend on their age and gender, as well as your offerings. There are plenty of statistics that break down social media sites by demographics. Flowtown has a great infographic on social media demographics on their site.  No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.

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Content

It doesn’t matter if you’re talking about the Yanomamo in the Amazon rainforest or friends at a barbecue in Grimsby, Ontario. Anywhere people gather around fires, they’re going to tell stories. If your social-media engagement is reactive rather than proactive, it’s time to step back, take a deep breath and develop a content strategy that will engage your community.

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Moderation

If you’re a plastic surgeon and you’re putting out some great content about “rhinoplasty” but everyone’s talking about “nose jobs” you’re not reaching anyone. Likewise, if the conversation is about “curb appeal” and you’re talking about “landscaping,” the conversation may pass you by. Moderating conversations not only includes engaging conversations but also involve a "listening" factor. What are people saying about you? It may be a good time to scan the airwaves, and if no one is talking about you, well maybe they should be.

More Information

 

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Training & Support

Social-media policies and guidelines provide your business a framework to carry out your social-media strategy and implement your social-media tactics. They can also have a direct impact on the success of your social-media endeavours. You may already have someone in house already taking care of this, but do they need support, maybe a little more direction. We can help.

Let us help

imageWe Build Hives.

We build virtual communities, get the most from Google, Twitter and Facebook.

 

imageWe Build Brands.

If you haven't spoken to a Brand Manager, maybe its time.  Its easier than you think.

 

imageWe Share Stories.

Everyone has one to tell. What is yours? Think of your brand or lets discover yours.

 

Need a plug for your business, event, or services? BHIVE can help.

At Bhive our bees have got you covered.  For a limited time, we want to share our network with you. Whether you want to share you website, product, service, idea or event, we will handover the microphone.

What is a plug?

Informal. A favorable public mention of a commercial product, business, or performance, especially when broadcast.

What is a BHive Plug?

Informal. A favorable public mention of a commercial product, business, or performance, especially mentioned from our regional, national or international bees, PLUS a retweet of the same mention via our online blog Mercado Magazine within our network. So just a mention, but also a retweet. Double the exposure.  Chirp, chirp.

This offer is good until June 1, 2013.  Don't hesitate and book your plugs today.

Still not convinced?

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Twitter vs. CNN

cnn vs twitter article image

Is Twitter a threat to CNN? Last week, He's smart to be afraid.

CNN President Jeff Zucker, was quoted as saying "Twitter is a frenemy" and "the network uses, relies on, and is scared by, social media."When key moments of the Boston marathon explosion unfolded, millions flocked to, not their televisions, but their smart phones and laptops, for updates. When the suspects were cornered on a quiet, residential street, it was a resident, not a journalist, who documented and shared the events from his upstairs window via Twitter and Skype. And it was Twitter, not a news station or even a press release that announced the end of the manhunt after the second suspect was found hiding in a boat.

 

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The app that speaks for itself (and you!)

Nirmala Godhwani was a singer and teacher of classical Indian music for over 40 years. Her voice was her livelihood and it helped her communicate her passion for music. Tragically, six months after being diagnosed with amyotrophic lateral sclerosis she lost her ability to speak. A frustrating search for a solution for the degenerative disease turned up expensive or delay-laden results. Nirmala’s two sons and her nephew, Ajay Godhwani, took it upon themselves to create something that would help their loved one after finding what was available did not adequately suit the specific needs of Nirmala.

Ajay Godhwani is the CEO of Verbally, an app available for free for the ipad. It is an Augmentative and Alternative Communication (AAC) which enables users who cannot use their voices to communicate with the world around them. It was designed with the user foremost in mind: easy to use, customizable and widely available.

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Need a plug? BHIVE can help!

Positive Brand Tweets are four times more effective than non-tweet ads!
Research by
Deloitte suggests that a positive-message tweet can be four times more effective at getting a consumer to engage with a brand (hence, driving sales) than a non-Twitter advertisement.  More details can be found in this 8-minute video below entitled ROI Research from Twitter, it's worth a watch as you considering using Twitter for your brand.

Get your BHIVE plugs while they are available!  Details here.

ROI research from Twitter

Facebook vs. Twitter

 


While we still offer custom audience, moderation, and content services for Facebook, we find that clients get more bang for their buck with Twitter and Linkedin, up to 9 times more leads!  Forrester Research on the other hand confirmed that Twitter followers are more likely than Facebook fans to buy from brands they follow.  Twitter 37% Facebook 21% and also more likely to recommend brands to friends (33% vs. 21%)  Studies and statistics speak volumes.  Read more here.

BHIVE VID